The emergence of GoodWorld, a Washington DC based startup, reflects a growing need to harness the power of social media to generate social change. The technology enables users to donate directly to a cause without leaving Facebook or Twitter.
Changing the Game
It is widely accepted that social media is a powerful marketing tool for nonprofits seeking to increase their exposure and generate awareness. However, turning this online presence into actual donations has proved more difficult. Enter GoodWorld. After a quick, under-one-minute sign-up, users can give money directly to a campaign by typing “#donate” and a dollar amount as a Facebook comment or in a Tweet. This action is then published through their profile, encouraging others to do the same – an immediate amplification for the nonprofit. The #donate model empowers users to make a contribution quickly and without hassle, providing increased returns for the cause they support.
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GoodWorld has already partnered with well over 100 charity organizations, including UNICEF and the American Red Cross. The technology spans across sectors and can be utilized by any nonprofit seeking to increase their social media donations.
Receiving 1.65 million dollars of funding in July of 2015, GoodWorld is set for continued expansion. The social enterprise generates its revenue by taking a 4.8% fee from all donations traveling through the site.
Going the Extra Mile
In addition to providing their donation services to nonprofits, GoodWorld also offers a free online Social Giving School. Stemming from marketing expertise and user engagement data, their website offers tutorials on utilizing social media for maximum user engagement and yes, you guessed it, for donations.
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About the author:
Dana Coffman is a marketing and development professional living in Los Angeles, California. He currently attends the University of Southern California, seeking a Masters in Social Entrepreneurship. Having worked in both the for-profit and non-profit sectors, Dana is looking to merge his past experiences to better the global city he calls home.
